The past 24 months have been a time of great upheaval in our world of consumption at any costs and pay by the month. There has been a firestorm of immense turmoil and those left standing will be profoundly changed. One of those things left standing but dramatically changed, will be how and what individuals consume. Most have heard the adage that "fire purifies". The landscape has been forever changed and the consumer will be the benefactor.
Companies have relied upon the consumer for decades to make impulsive decisions to purchase based upon emotions and the need for instant gratification. Sales and marketing campaigns were psychologically created to manipulate the consumer to this end and was fueled by the consumer having access to easy credit.
The consumer purchasing habits, out of necessity, have been materially altered. The new consumer is discrete and knowledgeable. The new consumer demands that a product perform as advertised and when it doesn't, that companies back their products. Companies that are unable or willing to adapt to the new consumer will not survive.
Imagistone is excited about the new consumer and how we fit into this new market. We have always focused on the following:
1)Educate the consumer, the product should sell itself. If our education process leads you in a different direction, then you have made the right choice for you and us.
2)Deliver our surfaces to our consumer in the same high quality that we would demand if we were installing in our own home and deliver it just as it was described during the education process.
3)Products, like people are not perfect. When our surface is not perfect, we take care of it. It is more often less expensive to simply make the necessary repair than it is to assess blame and have an unhappy customer. If the education process (1) above was properly communicated, you will find much less dissatisfaction than what you might imagine. Years after installation, we make repairs associated with normal use to customer surfaces without charge
Our advantage over other kitchen and bath surfaces is enormous. Laminate, granite and manmade stone are often beautiful surfaces when new, but are not "renewable" (once damaged there is not much that can be done to repair). With Imagistone, there exists very few types of damage that cannot be readily repaired.
While these times have been challenging for all of us, I am convinced that the "fire" will leave us with a new consumer who will change how products and services are delivered and will brandish "brand loyalty" as has never been seen before.
http://www.imagistone.com/
